Grow into who
you're becoming.
One-on-one life and health coaching for people ready to stop coasting and start building a life that actually fits — from the inside out.
Coaching that treats your life as one whole system
Your energy, your habits, your mindset, and your relationships all move together. We work across all of it, not just the part that's loudest this week.
Mindset & growth
Untangle the beliefs and patterns that keep you stuck, and build the confidence to act on what you already know.
Health & vitality
Sustainable habits around movement, sleep, and nutrition — built around your real life, not a rigid plan you'll abandon in March.
Life & balance
Get honest about where your time and energy actually go, and redesign your days around what matters most to you.
Ways to work together
Every engagement starts with a free consult so we can figure out the right fit before anything else.
Single Session
A focused 60-minute session for a specific decision, challenge, or reset. Good for testing the waters or a one-off check-in.
1:1 Coaching Program
Ongoing weekly or biweekly sessions with a personalized plan, between-session support, and progress check-ins. Our most popular path.
Health & Habit Intensive
A focused 6-week sprint to rebuild your sleep, movement, and nutrition habits with daily accountability.
How it works
A simple path from first conversation to real, lasting change.
Free consult call
A 20-minute call to talk through where you are, where you want to go, and whether we're a good fit to work together.
Personalized plan
We map out your goals across mindset, health, and life balance, and set a coaching cadence that fits your schedule.
Ongoing sessions
Regular video or phone sessions, with light accountability between them, so momentum doesn't stall between check-ins.
Progress check-ins
Every few weeks, we step back, look at what's shifted, and adjust the plan as your life and goals evolve.
Hi, I'm Cynthia (Cindy) Segovia
Before coaching, I spent over 30 years in corporate leadership — you might recognize some of the brands I've been part of along the way.
That experience is exactly why I started Thrive by Bee Innovation. I kept meeting people who were doing everything "right" on paper — the job, the routine, the checklist — and still felt like they were running on empty. I was one of them.
I'm also a minority and a proud member of the LGBTQ+ community. I know what it's like to navigate spaces that weren't necessarily built with you in mind — and I bring that understanding into every room I coach in. At the end of the day, I'm just like you: still growing, still figuring it out, still doing the work.
My job isn't to hand you a generic plan. It's to help you notice what's actually going on underneath the surface, and build habits and decisions that hold up in your real life, not just in theory.
- Certified Life & Health Coach
- 30+ years in corporate leadership before coaching
- Sessions available by video or phone
Ready to stop waiting for the right time?
The first conversation is free, and there's no pressure to sign up for anything. Let's just talk about where you are.
Book your free consultLet's talk
Send a note with a bit about what's going on, and I'll get back to you within one business day to set up your free consult.